Affordable Swiss Watches for the Masses: Swatch!

Swatch watches arise when the Swiss watch manufacturers begun losing the market share they previously had. A crisis began in which a great chunk of the traditional manufacturers bowed down and declared themselves bankrupt and others moved to luxury watches manufacturing.

Swiss Watches For The Masses?

The dream of Swiss watches for the masses seemed over and buried. In 1983 though the miracle named Swatch emerged. The basic principle behind their selling policy was that if the watches had the right price, buyers would prefer a made in Switzerland watch.

Swiss Quality At Affordable Prices

The basic mean of reducing costs was to make the manufacturing process fully automated, use cheaper materials and keep the design simple. In fact a Swatch is an example of minimalism by using only 51 components. Compare that with a traditional watch which has a least 100 and you will begin to see the whole picture. As a matter of fact a Swatch watch has a cost making which is 5 time smaller than that of a traditional watch

Short History

Soon after their launch Swatch watches took over the world. In 1984 they managed to sell 2.3 millions of them. In the mid 80's they took over United States with those infamous Swatch stores. Sky seemed to be the limit.

They were fashionable and cheap. Their fashionability soon had though a boomerang effect and soon after these watches came out of fashion. Nonetheless their sales are rather high to this date and the Swatch company is the biggest manufacturer of its kind in the world.

Contrary to popular belief the name Swatch in itself does not derive from "Swiss watch", but from "second watch". This company grasped the moment when pop culture was at its height and became an integral part of it. A Swatch watch is a disposable one. Nothing reflects better this thinking than their early success.

The 90's came though and a new sense of welfare was established. The irrational exuberance of the 80's was over once for all. Swatch attempted to change their image accordingly without much success though.

As the company moved on into the new millennium, the acute need of finding the authentic and original in everything we buy found its way in the corporate thinking of the Swatch executives. Nowadays Swatch watches may appear where you don't expect them as the group purchased a lot of Swiss luxury brands. The quest for cheap watches is hopefully over, the quest for quality has just started.

No matter how much you think of it, when Swatch watches appear in your mind the first image coming will be one of a colorful, bright watch with a certain uniqueness to it. Swatch watches gained the status of a symbol and it is very likely that they will stay that way. Even when they build cheap watches Swiss companies cannot stop being Swiss. No matter of how cheap they are, these watches still have a touch of class to them. This unique combination made them the most wide spread brand in the world.

Buying a Swatch?

Looking to buy a Swatch, check out our recommended swatch watches located at Swiss-Watches-Guide.com.

And if you are new to swiss watches, be sure to visit Swiss-Watches-Guide.com to learn more about other swiss watch makers.

Inexpensive Luxury Watches - A Short Buying Guide For Tall Savings

Thanks to the internet, buying luxury watches at far reduced prices is now possible. Some would even say that you can buy luxury watches for inexpensive prices. In any event, the result is big savings. This can be true for you when you use the power of the internet retail giants to find and purchase your next luxury watch. If you are trying to find your first luxury watch, your chances of saving money now and in the future are even greater.

Each day, the big internet retailers adjust their prices on billions of products. This is for the purpose of making more sales and reducing inventory. Because internet retailers don't have the large overhead costs of brick-and-mortar stores, they can more freely adjust their prices, and in result profits, to pass on savings to their customers. The whole goal is to sell more product, more quickly.

When buying luxury items online like watches, you can much more easily find inexpensive prices for luxury items due to these price reductions. The bigger the internet retailer, the bigger the potential savings. Some online retailers have storefronts for both specific brands and smaller retailers. As an "online mall" type of approach, where search results for a product can be sorted by price, each seller that is part of the group must compete with the other sellers. This competition keeps prices very low. The same watch that might cost you ten thousand dollars at a Rodeo Drive boutique could probably be purchased for half that through an online retailer. The retail price at the Rodeo Drive boutique is driven up by the cost to rent the storefront, and other locale-based requirements.

When you shop online for luxury watches, you will find the most inexpensive prices available. The larger the online retailer, the more asking prices you have to choose from. Pick the right online retailer, and you can choose from many smaller retailers who are competing for your business. Not only will you find an inexpensive luxury watch, but the most inexpensive price for the timepiece for which you are looking. When shopping online, window shopping has never been more fun or convenient.

Ready? Click here to start your search and see some inexpensive luxury watches.

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