Tag Heuer's Bollywood Venture

Tag Heuer has taken to the likes of Bollywood to unveil its newest time piece. At a packed conference room in New Delhi India, the Swiss luxury watch maker introduced its new Link Calibre S series. The beautiful watch was worn by Bollywood icons Shahrukh Khan and Priyanka Chopra. Jean-Christophe Babin, President and CEO of TAG Heuer was also present at the event.

The Tag Heuer Link collection dates back to 1987, when it was first launched. The collection is characterized by sleek angles and a very sporty design. Link watches vary from chronograph, to day-date models and even quartz versions.

The high end watch maker is targeting the Indian market as a means of obtaining the coveted #1 position as most wide recognized luxury brand. Currently Tag Heuer ranks at #4, but company CEO announced at the New Delhi conference, "Tag Heuer will be the most recognized luxury brand within the next 3 years."

Brand recognition is volatile, specifically in the luxury accessory niche. Brand awareness seems to have a correlation with fashion trends, as well as marketing strategies. Gucci for example, boasts one of the most widely recognized luxury brands in the world. Their watches however are cheaper, and of inferior quality, yet rival Tag Heuer in sales.

The new Link is Tag's first step in implementing a new marketing approach to conquering the industry. India is regarded by all luxury brands as one of the most promising markets in existence. The county's flourishing economy in spite of the recession has made it a target for massive advertising campaigns by most designer watch brands. Looking to capitalize on this factor, Tag Heuer's Indian ambassadors are some of the most influential role models within the culture.

Besides cornering new markets and rethinking its entire marketing strategy, Tag is also replacing American ambassadors, in its quest to the top. Leonardo Dicaprio was recently tapped by T.H to replace Brad Pitt. Dicaprio and Tag Heuer will work together for charitable marketing. Dicaprio's salary will be entirely donated to charities and environmental projects designed by Tag Heuer. The blogosphere has reported that Tag Heuer might be looking to replace Tiger Woods as ambassador of the brand with a mystery athlete. Tiger Wood's unfortunate accident has kept the golfing legend on the side lines for quite some time.

By re-launching the brand's marketing in an adaptive nature, Tag Heuer is sure to come out of the current economic situation as the top player.

For more information on Tag Heuer please visit the Watches On Net Website

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Guidelines For Buying Watches Online

Watch is something that you are not reluctant to miss in daily life. Currently, it is even the trendy accessory for daily chic look. In modern market, you can find a wide range of watches in different designs, colors, styles and materials. Each of them is spectacular to meet your need and taste. Especially those designer horologes, they are considered the symbol of social status and personal identification.

Watches are accessible from entity shops as well as online store. However for convenience, the latter path is much more acceptable. Through internet, you can find various kinds of websites offering watches for different purposes. However to find an excellent piece of original watch is not an easy thing to go because the bundle emergence of replica watches. Below points might be helpful to those buyers of online watches.

First and foremost, have a clear knowledge about what kind of watches you really desire. As only as you make a clarification on this aspect, you can quickly and effectively find an ideal piece.

Next, select the watch model based on your own budget. It is known to all that different watches are sold at different prices. For those who are affordable for the lavish timepieces, they can buy branded watches which are perfect in every aspect. However for those who are longing for branded watches, they can settle on the counterfeit watches.

Finally, it is of great importance to have a thorough research on the retailer you are going to have a deal. You should be noticed that quality retailer can assure the final quality of the watches you are about to buy. And the most effective way is to check the credit standing of the retailer by checking the feedbacks of its done customers.

Whatever model you will buy in the end, make sure that it is a watch that can perfectly suit you.

Jane Ye is an expert writer in beauty, diet, fitness or weight loss. Besides, she is also a fashionista passionate on replica designer watches, handbags, jewelries or other accessories at low cost. Therefore, related articles can be found on her account.

Rotary Watches Take a Step Back in History

The Rotary name has built up over the last 103 years and has a reputation for building high quality, affordable watches for the masses. 2008 is a year that is set to see Rotary watches take a step back in time to celebrate the history of its company and to recreate some of the watch designs that have made a special place in the public's hearts.

Over the past 103 years there have been, as in all other industries, large numbers of advancements in the technology used to power the watches that we wear today and to create the metals that are used to house the movements that power these watches. This new range of watches quite aptly named the Heritage range by Rotary, aims to put all of these new advancements into watch designs of by gone eras. This unique blend of past and present by Rotary will celebrate the history of the company and will, they hope, engage the consumer enough to buy into this trip down memory lane. They also hope that this will place the Rotary brand into the minds of the younger generation who have become so familiar with other brands such as D&G, Fossil and Guess.

In keeping with the theme of Heritage, Rotary has also launched a small selection of automatic men's watches all of which adhere to the Heritage look and style. Rotary have revisited some of the old favourite designs from the 60's and 70's like the moon phase dial found in the GS02377/01. Rotary have also recreated the timeless skeleton dial which can be seen in the GS02517/21 which really does owe a lot of its design and style to classical watches of the past. The Classical heritage look continues throughout the Rotary watch range.

Rotary have chosen one of the best times to re-introduce some of these oldtime classics. Retro fashion is bang on trend this year with smart casual being the look to go for. The classical nature of the Rotary brand as well as the look of these heritage watches is what will drive fashion watch followers to Rotary over the next year. Rotary's keen pricing will also make many fashion followers much more accepting of wearing a Rotary watch rather than choosing to buy from one of their competitors. Rotary have also launched a range of quartz Heritage watches, the majority of the new watches are aimed at the men's watch market. Watches likes of the new GS02426/09 are style right out of the 1950's and are perfect for 2010 fashion trends. Rotary also added a brand new range of chronograph watches like the GS90020/02 which again looks like it has come straight of a 1950's movie.

2010 looks to have been a renaissance year for the Rotary watch brand. Rotary watches had been one of the biggest losers in the battle against the designer watch companies, losing market position and losing ground on its traditional rivals such as Tissot and Seiko. But this seasons Geek Chic fashion trend, some may say luckily coincided with Rotary watches expansion of a Heritage range has once more placed Rotary watches back on the wrists of both younger and older generations alike. Finally Rotary watch designers have tuned into to what not only the younger generation want but what Rotary watches traditional market wants and this can only be good news for the Rotary watch company this Christmas.

Kris Headland likes to write articles for Hot Watches a leading watch retailers online for discounted watches and jewellery.